Starbucks

Starbucks Media Objectives Target Audience Objectives: Over 40% of starbucks customers argon women eras 18-34. We go out aim to increase brand awareness and ingestion by reaching 70% of college students ages 18-34 with a multi-media guerilla merchandise push, therefore broadening Starbucks appeal and image. This go away attention to eradicate Starbucks new image as being private and upscale and supercede this image with a more hip and slight corporeal feel. Table: Target Audience Characteristics Demographic visiblenessPsychographic Profile College students age 18-34 Single High school graduates Buying habits are still inconsistent reckon contains room for spendingtechnologically savvy Short attention-span Enjoy victimisation different media Stay-up late, and get-up early Trend-setters Reach & Frequency Objectives: Based on research, we encounter chosen to set an objective of reaching 70% of our marker listening with a frequence of 3.5 during the months of February, March, August and September. In the remain months we forget have a reach of 85% and a frequency of 4.5. This decision was based on victimization MFP software.

creative Objectives: The campaign allow way on being earth-friendly, and ordain strain the companys mission statement of dowery work up a better community by providing puppylike adults with events and promotions that will win over the target audiences loyalty as life-long customers and serve them create buying habits that include Starbucks. This will be make by continuing Starbucks philosophy of not using tralatitious advert and focusing instead on non-traditional advertising to string college students. The creative ob! jectives will focus on making cognise people about Starbucks new products and promotions. Media Budget Objectives: Direct 70% of budget at national campaign and 30% for the plaza markets selected using MFP. Figure: Media Budget Allocation Geography Objectives: We will focus media...If you want to get a full essay, methodicalness it on our website: OrderEssay.net

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