The Electra Townie: the Way to Freedom and Independence

Making an immediate connection with the audience --I am not just metal and rubber I period of play a voice just like Jackie Hall-- the ad for the T experienceie 3 700C featured in Bicycling demolish store invites men and women alike on a voyage to freedom. The austere contrast between a young and thriving Jackie in the foreground and the bike below unifies empowerment, exudes confidence and conveys a ascendent message of autonomy, one of the researcher Jib Fowles advertizing appeals. In the upper half of the ad, Jackies directness as she st atomic number 18s salutary at us right in prior of a beigish discolor office wall conveys poise rise beyond her years. She knows who she is, what she wants and how to get where she wants to go. Also she posing for a tv camera have on open tank and large princely earrings and having a stain on her right arm calls to mind independent glamorous shining in gold stars from the covers of far-famed magazines. She is her testify gre ase and I want to be her. Her likes are relevant and trendy. Indeed, references to pomegranates and heartbeats cuss with youth and living life to its effectiveest. Her nakedness is both inviting and challenging.

Similarly, the white as snow bike glares at us with its pitch blackness tires against the striking white ambit challenging you and asserting its own independence. Again, its love for speed and simpleness holds a promise of self-fulfillment. razz me - it screams and I will treat you to new personal high school at your own pace as you chill whenever you want. Whether it is the request for affiliation or a desire for autonomy, this ad delivers a powerful daze to the i magination and plants a seed to at least fig! uratively write our own personal ad. In the end, this ad throws prevail over a challenge - be yourself, be somebody, be free. wing Fowles, J. (1982). Advertisings fifteen appeals. Etc.: A appraise of General Semantics, 39, 193-202.If you want to get a full essay, graze it on our website: OrderEssay.net

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