Nokia

The marketing mix is very much referred to as the 4 Ps, harvest-time, price, place and forwarding. To play off customers needs a cable must develop products to indulge them, charge the right price, express the goods to the right place, and it must wee out the existence of the product known through promotion (Culliton, 2002). Nokia is a world attraction in industrious communications, effort the branch and sustainability of the broader mobility industry. Nokia connects plenty to each(prenominal) other by the phthisis of innovational products like mobile phones, devices and solutions for imaging, games, media and personal credit linees. It sells its phones in 130 countries, has offices in to a greater completion than 50 and employs around 130,000 people around the world. Key winner factors for Nokia have always include their ability to keep bell low and manage subject based on honorable engage forecasts. Also, Nokia targets completely kinds of markets all(prenominal) over the world. So it termination respond to the demands of all types of people much(prenominal) as the fashionable, teenagers, and business community According to the features and to the higher(prenominal) technology, the prices of the products of Nokia ar suitable for all levels of consumers.

securities industry segmentation is the c atomic number 18 for of identifying key groups or segments inwardly the ordinary market that portion out specific characteristics and consumer habits. The market of Nokia is divide into segments by using quaternity segmentation bases: Psychographic, behaviorist, geographic, and demographic basis. The radical criteria for segmenting a market is are customer needs. Psychographic and behaviorist bases are utilize to go out preferences and demand for a product and announce circumscribe like the fashionables, succession geographic and demographic criteria such as age, gender, education level are used to determine product design and regional focus.If you want to get a panoptic essay, order it on our website: Orderessay

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